Privacy policy

You're just mama; that's the whole identity the app needs.

EverMama stores the things you write — the habits you've added, the times you've completed them, the reflections you've left — on your phone. If you choose to sign in, your habits also sync to our servers so they can follow you to a new phone. This page explains, in plain language, what we do and don't collect, and why.

What stays on your device

Your habits, completions, reminder schedule, and any text you write in EverMama are stored locally in a SQLite database on your phone. If you never sign in, that database is never transmitted to any server we operate, and deleting the app removes it.

EverMama never asks for your name, and works fully without an account. An account exists for one reason: keeping your habits with you across devices.

If you sign in: accounts and sync

You can sign in with Apple or Google from Settings. When you do:

• What syncs. Your habits and your completion history — including any text you typed into a habit's steps, like a reflection or a friend's name — are stored on our servers (Google's Firebase platform, which we operate our backend on) so a second device signed into the same account can show them. Your notes to self stay on the device they were written on; they are deliberately excluded from sync.
• What identifies you. Apple or Google confirms who you are and gives us an opaque account id; that id is the only identifier attached to your synced data. Your email address is held by the sign-in service and shown inside the app's Settings so you can tell which account you used — the app doesn't store it alongside your habits, and your habits are never linked to your name.
• Deleting your account. Settings has a delete-account action. It removes the server-side account and every piece of synced data with it. The copy on your phone stays yours. If you've already uninstalled the app, the delete-your-account page explains how to ask by email.

Signing in is optional, sync is included for free, and signing out stops any further syncing.

What we collect

EverMama uses two diagnostic tools provided by Google's Firebase platform — the same tools most mobile apps rely on — for two specific purposes:

• Crash reports (Firebase Crashlytics). When the app crashes, Crashlytics sends us a stacktrace, the app version, your device model, and the operating system version, so we can fix the bug. Stacktraces don't include the contents of your habits, completions, or reflections.
• Anonymous usage events (Firebase Analytics). Analytics records which screens you opened and which actions you took in the app — for example, that you finished onboarding, built a habit, or marked a completion. It does not record what you wrote — just that you did. This helps us understand which parts of the app help and which ones don't.

Both services attach a randomly-generated, app-specific identifier to the events they send, so events from the same device can be grouped together. That identifier is not your name, your email, or your EverMama account — usage events are never linked to the account you sign in with — and it resets if you reinstall the app. Firebase also derives an approximate country from the IP address your device uses to connect; the IP itself is not retained alongside the events.

We also count active installs through a service called RevenueCat; it sees a random anonymous id and basic device info, nothing more.

We do not use any of this data for advertising. We do not sell it to anyone. We do not use any other trackers, ad SDKs, or third-party analytics.

Notifications

If you set a reminder for a habit, the reminder is scheduled by your phone's operating system as a local notification. The reminder content does not pass through our servers or through Firebase. You can revoke notification permission at any time in your device settings.

Backups

Like other apps on your device, EverMama's local database may be included in your phone's device-level backups (iCloud Backup on iOS, Google Drive backup on Android), if you have those features enabled. Those backups are governed by Apple's and Google's privacy terms, not ours, and EverMama does not have access to them.

Children

EverMama is intended for adults — specifically, mothers caring for children. The app is not directed at children under 13.

Changes to this policy

If we make material changes to what we collect or how we use it, we'll update this page and bump the date at the top. We won't add new data flows quietly.

Contact

Questions about privacy? Email hello@evermama.app.